Over two decades across product, brand and technology. Six years at Spotify, followed by founder and design leadership roles. I help teams find direction and turn ideas into products, staying hands-on from the first sketch through the build.
Experience
Led product and growth design in an early-stage AI company, partnering with the founders on direction, core flows and shipping the product.
Co-founded a consumer learning app and led product, design, brand and growth from concept to launch.
Led key product experiences in a complex fintech environment, working closely with product and engineering from definition through shipped features.
Designed key product entry points, reusable templates and concepts that helped shape future product directions.
Joined early to build the design consultancy. Led the design domain, hired designers and helped shape the brand and operating model.
Designed authentication, SCA payment experiences and app foundations across complex, high-scale user journeys.
Helped create the brand and overhauled the product experience, simplifying core journeys across brand, UX and UI.
Spent six years across brand, product, growth and monetization as Spotify scaled globally. Originated the Spotify Play Button, designed key iOS experiences and worked across Premium and global partnerships.
Created digital design and campaign experiences for clients including Swedish Match and Libresse.
Worked in Los Angeles on digital campaigns for Nissan Leaf, Uncle Ben’s and early projects connected to Apple’s iAd initiative.
Designed a gaming community homepage and a customisable profile system.
Independent work
Designing and building a native iOS product around ideas, reflection and perspective, spanning product strategy, interaction design and implementation.
Designed and built a location-based product helping parents discover playgrounds and family destinations in Stockholm, from the concept and maps to the data and implementation.
Education
Hyper IslandDigital Media
2008–2010
Linköping UniversityCulture, Society & Media Design
2006–2007
Swedish Defence UniversityUGL — Understanding Group and Leader
