I’m Sean.
A designer, founder and builder based in Stockholm.
I’m at my best when things are still taking shape. I help work out what matters, make the idea tangible and stay with it until it becomes something people can use.
I’ve worked across product, brand and technology for over two decades — from six years at Spotify and work at Klarna to leading design teams and building companies as a founder and CPO.
What I can help with
Find the direction
When the opportunity is there but the product is still unclear. I help teams work out what matters, make the idea concrete and decide what is worth building.
See InsightsShape the experience
When a product needs to become simpler, more coherent or more compelling. I connect product thinking, brand and the details of the interface.
See SpotifyBuild & move forward
When you need someone who can take responsibility and stay hands-on. I work with founders, designers and engineers — and build my own products, too.
See AelyHow I work
I like making things concrete early. A sketch, a prototype or a working product gives a team something to react to and a better basis for deciding what to do next.
AI has shortened the distance between an idea and something I can build. I use it to explore and iterate faster. Experience and judgement still shape what is worth making and when it is good enough.
I can lead the work, contribute inside a team or take an early idea forward with a founder. I care about the direction and the details, and I like being close enough to both to make a difference.